In order to map out the best route for reaching your goal, you have to know where you are starting from. We will evaluate your current website from a SEO standpoint, digging into the technical aspects and examining any previous work to ensure that you have a solid foundation in place. While we are at it, we will check for site speed, canonical structure, and other crucial on-page SEO factors.
Competitive Reverse Engineering
What does it take to get a company like yours to the top of the search engine rankings? To find out, we will apply competitive reverse engineering techniques. After identifying the competing businesses that are currently occupying the top positions for your company’s niche, we will inspect their site structure and trace all the backlinks, breaking down our findings to determine the factors that are driving their success. We will combine that information with our expert knowledge of best practices and top-ranking factors to create a plan that will send your company’s position in the rankings soaring.
Keyword Generation and Analysis
When it comes to SEO, selecting the right keywords is vital to maximizing your return on investment. We will research potential keywords, identifying the ones that are most likely to draw a high volume of traffic to your website and help you convert visitors into customers. We will provide you with a list of possible keywords and their associated traffic counts, but the final decision about the keywords that we will target is always yours. We recognize that no one knows your niche better than you do.
Meetings and Reports
We believe that good communication plays a critical role in ensuring that we are meeting your unique SEO needs effectively. We will not just shoot you the occasional email; our team will connect with you each month by phone or Skype to discuss the progress we have made in capturing the attention of the search engines. We will report our results, review the plan for the coming month, address any concerns and answer any questions so that you can be confident that your SEO strategy is working the way that you want it to.