Think local search engine optimization doesn’t matter? Think again! With more than 25 billion local searches each year, local SEO is crucial. Your presence in local directory and map listings helps new customers find you, shapes their all-important first impression of your business, and can be a deciding factor in whether they give their business to you or one of your competitors.
You Are Here
In today’s increasingly connected world, customers are turning to the internet via their computers, tablets and smart phones to find and evaluate the businesses offering the services that they need. In fact, more than 85 percent of people who search for a local business online either call or stop by one or more businesses of that type at some point in the next day. If you want these customers to consider contacting your business, then you need them to find you online. Local listings offer an online profile of your business, including its name, telephone number, website, address and a map showing your location. Whether you have your own website or not, listings in local directories like Google+ Local, SuperPages, Yelp and CitySearch put your business on the digital map.
Citations Lead the Way
Citations, online mentions of your business on other websites or online directories, put your business’s name in front of potential customers and help you rank higher in the results returned by search engines like Google, Bing and Yahoo. The more quality citations you have, the closer to the top of the search results you’re likely to be. Why do citations have so much impact? They help both the search engines and your potential customers feel more confident that your business is exactly what is says it is.
Bringing Customers to Your Door
While an online presence allows customers to find you, it isn’t enough to bring them to your door. For many potential customers, the listings they discover in local directories form their first impressions of a business, but these listings are often inaccurate. In fact, more than 40 percent of businesses have listings with the wrong address; nearly 60 percent have listing with an incorrect phone number. Mistakes like this can shatter a customer’s trust before you have a chance to make a conversion, driving them right into your competitors’ open arms. If you want to make a great first impression, it’s vital that the information available online about your business be accurate and up-to-date.
Your Guide to Local SEO
Optimizing your local SEO is smart business, but it takes time and expertise to do it right. That’s where we come in. We’re ready to guide your business through the continually evolving world of local SEO. We can claim and optimize your business’s listing across the local business and map listings on all the major directories. Using engaging text, distinctive images and accurate information, we’ll create listings that catch the eyes of potential customers and help them to feel good about the prospect of doing business with you. We understand that all SEO isn’t the same; different platforms use their own lists of factors to assign rankings. We know the SEO factors that matter and how to use them to help you climb the rankings so that your customers can find you faster.
Are you ready to get started? Contact us today to learn more about our local SEO services.